Marketing & Brand Development

Creating a distinctive and innovative brand or service offer can take a great deal of time, energy and money. It's a unique skill set which takes many years of training, and quite honestly, trial and error to master. Ferreting out your brand position statement, the starting point for all offer development and subsequent marketing, takes a keen understanding of the market clusters you are targeting. It is your brands' voice. Then developing the brand architecture involves many disciplines and skills sets, from brand identity to culinary, design, marketing, finance, operations, through alpha/beta testing and final deployment. Your brands' ethos depends on how well you conceptualize it. Whether it's creating a new brand, determining your current market clusters, creating strategic marketing plans, or conceiving a green friendly LTO, we can help. Let us assist you with:

  • Brand Positioning & Identity
  • Brand Marketing
  • Brand Management - Ongoing
  • Strategic Marketing - B2B, B2C
  • Market Segmentation
  • Promotions, LTO's, Pricing, Testing
  • Category Management
  • Field Marketing
  • Product  & Menu Development
  • Ideation & Creative Development
  • Corporate Strategy Development
  • Brand Life Cycle Planning
  • Financial Modeling & Tracking
  • Packaging, Merchandising & Signage
  • Name Storming & Trade Marking
  • Program Development
  • Consumer Outreach & Metrics
  • SCM/MFG Management & Oversight
  • Channel Specific Marketing Programs
  • ​Sustainability & Social Responsibility

We have the corporate level marketing experience you need to create an instantly identifiable brand, promotion or product.